Why Content Marketing Fails


If content marketing is the next big thing, why aren’t there any comments on your blog posts and articles? The fact is, “content” is just a marketing buzzword created by tech-obsessed, hive-minds, that commoditizes ideas.

Case in point: If you’ve visited a LinkedIn group, or company blog these days you’ll see so many boring articles that are basically repackaged business truisms and “5 Ways To…” lists. They are almost always lacking in original thought and do nothing to help the reader. They are written primarily to placate  Google’s search algorithm, and to try and establish expertise with potential buyers.

But writing is about engagement, not word count, or SEO keyword density. And the reality is that original thought is hard and rare. That’s why there isn’t a lot of it.

The reason content marketing fails is that there is simple TOO MUCH content to care. We all have information overload and it become frustrating to read another useless tip that can’t be turned into action. And worst of all, it doesn’t really get to heart of what the reader wants – something practical and actionable. That’s one of the reasons we came up with Virtual Adviser.

Using a questionnaire, quiz or survey is very powerful way to engage a prospective buyer and help him or her determine the value of what you sell free task manager. We are seeing clients get huge improvements in engagement and revenue, because they give their market personal insight, not just fluffy anecdotes.

For example, many of the vocational schools we work with use a “Readiness” quiz that helps potential students understand if they are, in fact, ready to go back to school. It generates a bunch of leads for the schools, and the enrollment rate is higher for candidates that qualify themselves in.

It adds value, and best of all, you build it once and it continues to bear fruit.

Save yourself wasted hours of writing, editing and messing around on “content” that basically gets you no tangible results. Why not try a new way to capture the interest and attention of your market with Virtual Adviser. It all starts with a demo…